Is Turkish gold jewelry good quality — what purity to trust when buying gold in Turkey?

585 purity is considered low-quality gold — only 58.5% pure metal, rest is copper and silver. The copper gives it a reddish tint that many find unattractive.

Turkish jewelry may be stamped 585 but the actual gold content is often really 500 purity, with unclear alloy composition. Pieces are frequently made hollow.

In Russia about 95% of gold jewelry is 585 purity. In Europe the preferred tint is more yellow/greenish because more silver is added instead of copper, even though the pure gold content is the same 58.5%.

750 purity (75% pure gold) is a higher-quality, more expensive option, but less common than 585.

958 purity (95.8% gold) is very rare and generally not recommended for jewelry — the metal is too soft, scratches and deforms easily, especially for wedding rings worn daily.

General advice: Turkish gold jewelry is not recommended for purchase. If your goal is investment, buy gold coins instead. If you want nice jewelry, choose Italian 750-purity brands or good costume jewelry.