Are there "Fix Price" fixed-price stores in Hurghada, and are prices really low there?

Shops labeled "Fix Price" in Hurghada are local souvenir stores with set/fixed prices, not branches of the well-known international discount chain. Despite the name, prices aren't always low.

You can spot a "Fix Price" sign from the bus window during a city sightseeing tour — confirming these shops are common and visible to tourists around town.

For a wider range of goods beyond souvenirs, head to the Sokar store chain instead — it offers a broader selection than the souvenir-style "Fix Price" shops.