Where to find shops, pharmacies and cheap excursions near all-inclusive hotels in Turkey (which direction to walk from the hotel)?

There's a small Migros just to the left of the hotel. Going right to the big crossroads and turning into the village leads to a Carrefour (slightly higher prices). Going straight to the end of the promenade (landmark: Rixos hotel) leads to another Migros. Pharmacies are everywhere along the way.

The hotel arranges shopping trips to a tourist-only store up in the hills (a shuttle collects people from various hotels) — prices and selection there aren't great; it's better to visit a proper shopping mall instead.

Another route option: exit the hotel and turn right, walk to the crossroads, then turn left — small shops there have slightly lower prices than the hotel (e.g., for coffee).

From the hotel gate, turn not left (toward the sea) but right — there's immediately an alley with market stalls and pharmacies.

Excursions are cheaper from street vendors just around the corner from the hotel entrance (either direction along the road) than from the hotel itself — several times cheaper.

Turning left from the hotel exit leads to a row of shops and small stores.

Diapers at the hotel are overpriced — it's cheaper to go to a Migros supermarket or a nearby pharmacy with a wider selection; hotel staff can sometimes deliver items for a small extra fee.

From the hotel, walk left to the traffic light — there's a shop and a pharmacy there, with lower prices than similar spots on the right side.